The RMB appreciation trend has been set. In this context, china faces more challenges in foreign trade, and some export-oriented enterprises can’t even maintain the status quo due to profit shrink. Under this circumstance, the government should take effective measures from macro side to ensure the access of export, and the enterprises should advocate innovation and incorporation. By analyzing the background and reasons of RMB appreciation, this paper focused on various influences on foreign trade and countermeasures caused by RMB appreciation. The researches results would be references for resolving this problem and developing foreign trade
Key word: RMB appreciation; export; influence; measure