對於項目支持者來說，JD.COM眾籌可以支持項目，可以滿足幫助他人實現夢想的精神，追求新奇有趣的產品。對於項目發起人來說，JD.COM眾籌不僅是壹個資金籌集平臺，更是壹個孵化平臺。JD.COM眾籌專註於支持有創意的個人或創業團隊實現創業夢想。
如果妳是JD.COM的眾籌支持者，支持步驟如下:
1.電腦端:登錄京東金融的電腦端，點擊眾籌。只需在喜歡的項目右側的攤位介紹處點擊支持按鈕即可操作支付。
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2.京東金融APP:登錄京東金融APP，點擊服務-所有眾籌，在喜歡的項目中選擇合適的檔位，點擊支持，操作支付。
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溫馨提示:產品眾籌不同於普通的商品交易。支持者根據自己的判斷選擇和支持眾籌項目，與發起人壹起實現夢想，獲得發起人承諾的回報。眾籌有壹定的風險。
如果妳是JD.COM眾籌項目的發起人，發起產品眾籌的步驟如下:
電腦端操作路徑:
1，京東金融之家-眾籌-發起項目(點擊發起)
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2.根據實際情況選擇企業或個人，根據頁面提示發起產品眾籌。
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溫馨提示:1，企業啟動班:使用京東金融企業賬號登錄(如果沒有該賬號，請點擊左下角立即註冊，輸入郵箱驗證碼即可註冊)。個人賬戶也可以用來發起企業項目。
2.個人發起產品眾籌審核需要40天(資格審核30天，項目審核10天)；企業在2017年6月8日之後發起的產品眾籌項目，實名認證2個工作日，參賽信息審核2個工作日，資格審核2個工作日，項目信息8個工作日，共需14個工作日。