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In 2001, Union Bank of Switzerland, the Group is the largest movements of the 12 billion US dollars price of well-known American investment bank Pratt & Whitney (PaineWebber) acquisition and restructuring of its Pratt & Whitney for UBS (UBS PaineWebber). Pratt & Whitney is a veteran of investment banking in the United States keep up with Goldman Sachs, Merrill Lynch, Morgan Stanley and JP Morgan, is a recognized securities market dealers, asset management and securities brokerage facility so famous. Union Bank of Switzerland's move would further expand and consolidate its presence in the lucrative investment banking arena. Because of the Group of Union Bank of Switzerland with good prospects, the acquisition news was announced the day on Pratt & Whitney's stock rose 40%. Of course, this is also to the merger of Union Bank of Switzerland's management brings a major problem is how effective the integration of UBS Warburg, UBS and the Pratt & Whitney ① two investment banks, thereby reducing internal contradictions and friction formation of internal friction.

In 2003 and 2004, the Union Bank of Switzerland group is not big acquisition, its main task is to increase its own comparative advantages in private banking and asset management business investment, while expanding Acting foreign exchange transactions and bond trading market share. The risk management mechanism and focus on improving their products and services of third-party distribution infrastructure (Bank for Banks) as well as the establishment of two years management concern. Facts have proven that this year adjusted effective.

In June 2005, UBS issued a formal notice announcing all business unified brand strategy, which includes Pratt & Whitney UBS and UBS Warburg, will be put under a single UBS brand name. The four original business brand : UBS Warburg (UBS Warburg) (investment banking), Pratt & Whitney UBS (UBS PaineWebber) (investment banking), the Swiss private bank Bank (UBS Private Banking) (private banking and asset management business), UBS Global assets management (UBS Global Asset Management) (international business) to be reconstituted as UBS (UBS) named three operations : UBS Wealth Management (UBS Wealth Management), UBS Global Asset Management (UBS Global Asset Management) and UBS Investment Bank (UBS Investment Bank). Union Bank of Switzerland in the global launch of the Group, entitled "4 the same" corporate image advertising. Warburg formally renounced Pratt & Whitney and the two brands. This decision reflects the company has committed to build rival Citigroup (Citigroup), and HSBC Holdings (HSBC), a global financial services brand.

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